Privacy Policy

1. Introduction and Scope

Arkive ("Company," "we," "us," or "our") is deeply committed to protecting the privacy and security of your personal information. This Comprehensive Privacy Policy outlines our practices regarding the collection, use, processing, transfer, and disclosure of personal data when you use our website, mobile applications, interactive features, and related services (collectively, the "Services"), or when you interact with us to purchase footwear, fragrances, accessories, and lifestyle goods.

This policy applies to all users of our Services, regardless of geographic location. By accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Categories of Information We Collect

We collect several categories of information, depending on how you interact with our Services.

A. Information You Voluntarily Provide

• Identity Data: First name, last name, username or similar identifier, title, and date of birth.
• Contact Data: Billing address, delivery address, email address, and telephone numbers.
• Financial Data: Payment card details (processed entirely by our secure, PCI-DSS compliant third-party payment gateways; Arkive does not store full credit card numbers).
• Transaction Data: Details about payments to and from you, and other details of products and services you have purchased from us (e.g., shoe sizes, fragrance preferences).
• Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• User-Generated Content: Product reviews, photos, videos, or customer service inquiries you submit.

B. Information We Collect Automatically

When you navigate through our Services, we automatically collect technical data regarding your equipment, browsing actions, and patterns:

• Technical Data: Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform.
• Usage Data: Information about how you use our website, products, and services, including the pages you view, links you click, cart abandonments, and interaction with our anti-bot security systems (particularly during high-demand sneaker releases).

C. Information from Third Parties

We may receive personal data about you from various third parties and public sources, including:

• Analytics Providers: such as Google Analytics.
• Advertising Networks: such as Meta (Facebook/Instagram), Google Ads, and TikTok.
• Authentication Partners: If you choose to log in via a third-party service (e.g., Google or Apple Sign-In), we receive your basic profile data based on your privacy settings on those platforms.

3. Legal Bases and Purposes for Processing Data

We will only use your personal data when the law allows us to. Below are the primary legal bases and purposes for which we process your data:

4. Cookies and Tracking Technologies

Our platform utilizes cookies, web beacons, pixels, and similar technologies to enhance functionality and analyze traffic.

• Strictly Necessary Cookies: Essential for the website to function (e.g., holding items in your cart). Cannot be switched off.
• Performance & Analytics Cookies: Allow us to count visits and traffic sources to measure and improve site performance.
• Targeting/Advertising Cookies: Set by our advertising partners to build a profile of your interests and show you relevant Arkive product ads on other sites.

You can configure your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Note that if you disable essential cookies, portions of Arkive may become inaccessible or not function properly.

5. Disclosure of Your Personal Data

We do not sell your personal data for monetary compensation. We may share your data with the following entities for the purposes set out in Section 3:

• Fulfillment Partners: Logistics providers, warehouses, and carriers (e.g., FedEx, UPS, local postal services) to deliver your physical goods.
• IT and System Administration Providers: Cloud hosting services, database management, and cyber-security firms.
• Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Regulatory and Law Enforcement: Government bodies, tax authorities, or law enforcement agencies if required by law, to enforce our Terms of Service, or to protect the rights and safety of Arkive and our users.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the acquiring entity.

6. Data Security

We have implemented robust, industry-standard security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. This includes end-to-end SSL encryption, firewall protections, and strict access controls for our employees and contractors.

Furthermore, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a strict business need to know.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

• Account Data: Retained as long as your account is active. If inactive for 3 years, we may anonymize or delete it.
• Transaction/Tax Data: Retained for a minimum of 7 years to comply with standard international tax and corporate laws.
• Marketing Data: Retained until you opt-out or withdraw your consent.

8. International Data Transfers

Arkive operates globally. Your personal data may be transferred to, and stored at, a destination outside your country of residence where our servers or service providers are located. Whenever we transfer your personal data internationally, we ensure a similar degree of protection is afforded to it by utilizing legally approved transfer mechanisms, such as Standard Contractual Clauses (SCCs).

9. Your Regional Privacy Rights

Depending on your jurisdiction, you are entitled to specific rights regarding your personal data:

A. European Economic Area (EEA) & UK (GDPR)

• Right to Access, Rectification, and Erasure ("Right to be Forgotten").
• Right to Restrict Processing and Right to Data Portability.
• Right to Object to processing based on legitimate interests.

B. California Residents (CCPA/CPRA)

• Right to know what personal information is collected and how it is used.
• Right to delete personal information collected from you.
• Right to opt-out of the "sale" or "sharing" of personal information (We do not sell data for money, but targeted advertising may be considered "sharing" under CPRA).
• Right to non-discrimination for exercising your CCPA rights.

C. Indian Residents (Digital Personal Data Protection Act, 2023)

• Right to access information about personal data processed and the identities of all Data Fiduciaries with whom the data has been shared.
• Right to correction, completion, and updating of personal data.
• Right to grievance redressal through our designated Data Protection Officer/Grievance Officer (details below).
• Right to nominate a representative in the event of death or incapacity.

10. Children’s Privacy

The Arkive Services are not directed toward children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal data from minors without verified parental consent. If we discover we have inadvertently collected data from a child, we will securely delete it immediately.

11. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications (e.g., links to sneaker release news sites or brand pages). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

12. Updates to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated "Effective Date." If we make material changes to how we treat our users' personal data, we will notify you by email to the primary email address specified in your account.

13. Contact Information and Grievance Officer

If you have any questions about this Privacy Policy, wish to exercise your legal rights, or wish to file a grievance, please contact our designated Privacy Team at privacy@arkive.com.